Are you looking to join an FMCG business? Are you good at project managing with great communication skills? Do you have a can-do attitude with an analytical mind set and a passion for the FMCG industry? Then we could have the right role for you!
The Category Development Manager is accountable for providing category leadership and developing and executing plans that deliver category growth, in conjunction with the category controller for the channel. Successful execution of the category insight will result in the business being the category partner of choice with our customers and translate to the optimisation of range, distribution, space, location, promotions and availability of the business portfolio in the marketplace.
Support the SCDM to deliver:CATEGORY VISION: Execution of the businesses category vision into a 3-year vision of category growth for the customer(s) that identifies new ways to unlock consumption and purchase for the categories. Effectively communicates and operationalise the plan with the account team(s); bringing it to life in a simple and compelling way that inspires our customers to believe in the growth potential, whilst making clear what they need to do to unlock the value and reinforcing business as the #1 partner to achieve growth.
CATEGORY FUNDAMENTALS: Develop and execute differentiated strategies and tactics for focus customer(s) that maximise range, distribution, location, availability, promotions and space (macro, primary and secondary) for the category and business; making the category easier and more enjoyable to shop. Objectively track and evaluate the categories and the business performance in the focus customer(s), identifying risks or opportunities to the business portfolio and proactively communicate suggested course corrections.
INSIGHTS, ANALYSIS AND REPORTING: Effectively interpret all available industry, category, customer and shopper data turning it into actionable insights that are communicated regularly to focus customer(s) and the business organisation e.g. category health checks, range reviews, promotional analysis and sales fundamentals.
TRANSFORMATION/SIMPLIFICATION: Ensure that workload is prioritised and focused against the biggest opportunities for the business. Implement productivity initiatives and lead the objective evaluation of category development activity against clear business indicators in order to drive continuous improvement on return on investment and significant and quantifiable savings to the business.
BRAND CHAMPIONS: Work closely with the Business Unit and RG&P teams to ensure that there is a clear category, consumer, shopper and retailer rationale for our brands and retailer operational considerations are clearly understood and acted on in the brand planning process.
CUSTOMER RELATIONSHIPS: Build close working relationships with key internal and external customers through developing a detailed understanding of key contacts, their strategy, goals and calendar and use this understanding to proactively identify opportunities of benefit to the categories.
Essential CriteriaCommercial experience gained in a FMCG manufacturing organisation, consultancy or agencyUnderstanding of category management principles and execution, including a broad numerical & analytical backgroundUnderstanding and experience of the UK FMCG marketAbility to turn complex data sets into clear and actionable insights and communicate recommendations in a clear and positive mannerStrong communication, presentation & influencing skills with a proven record of deliveryGood influencing and relationship building skills with stakeholdersSome knowledge of; space planning, insights tools and data sets spanning but not limited to JDA, Nielsen, Kantar, Dunnhumby, I2C, HIM!, Precima etcAbility to use Microsoft Office products