Not too long ago, having a top-notch CV and a brilliant interview style was enough to secure your dream job, but in the digital age you need to make sure your online presence is just as good too. This is the heart of what modern job searchers call ‘creating a personal brand’ – a process which involves building a strong professional profile which showcases your skills, expertise and personality in the best light possible.
How to build a personal brand.
If you’ve ever Googled yourself, it’s likely you’ll get a good insight into what we mean by your ‘online presence’. These search results are usually what recruiters will see when conducting candidate research, so these days it’s important to understand how to take control of this and show employers what you want them to see.
From polishing your social media accounts to creating a professional website, building a personal brand is often multifaceted and usually requires patience and dedication. However, if you’re clear about your career path and where your strengths lie, establishing an effective professional profile can take less time than you think.
So, for those who are about to embark on a new job search, we’ve decided to produce a new online guide which will introduce you to everything you need to know about starting and maintaining an effective personal brand. This online resource will help you understand how to market yourself successfully, ensure your digital presence is clean and professional, and ultimately help you get ahead in the 21st Century job market. Take a look.