Marketing and PR jobs can range from planning an advertising campaign to advising customers on their purchases. These roles are all about selling goods and services in one manner or another and require candidates to have a good commercial sense and understand how customers think. Creativity is central to marketing and PR jobs in that candidates need to have the ability to think of different ways to make products and services attractive to consumers. Candidates who love communicating messages and ideas, who have skills to work within or manage and motivate a team, and who can handle pressure well working within tight deadlines will be a good fit for marketing jobs. Candidates for roles in marketing and PR jobs will need excellent communication skills, be good at managing their time, and working with all sorts of people.