how to create your personal brand - a video guide.


Marketing yourself to prospective employers isn’t easy and these days, landing your dream job can involve more than simply crafting a winning CV and cover letter.

Creating what is known as a ‘personal brand’ is now considered essential practice for ambitious modern jobseekers and building a polished and recognizable professional profile can really help you impress prospective employers and give them a real idea as to what they’re ‘getting’. 

So, if you’re looking to build a personal brand and get ahead in your job hunt, watch our five-minute personal branding guide below and find out how to get started.

Key points to remember:

  • Identify your area of expertise, be specific too and showcase examples highlighting your knowledge and experience.
  •  Find an online publishing platform which is relevant to your industry and will allow you to easily share articles, examples of your work or your CV.
  • Clean up your social profiles and review your privacy settings to ensure you’re presenting a positive professional image to prospective employers. Avoid facebook faux pas. Remember the internet has a long memory. Don’t give anybody digital rope to hang you by. 
  • Remember to try and network both online and offline. Share your work, connect with colleagues and attend industry events to meet other professionals in your field.

If you’re looking for more personal branding tips and advice, take a look at our career hub here.