The first stage of any application is to suitably impress an employer with a professional and effective application for the desired position. The covering letter is a key component of this that introduces the employer to the applicant’s CV, and gives the candidate a chance to make the right first impression.

This article explains how candidates can create a covering letter that will catch the eye of any employers looking to recruit sales executives. When applying for sales roles in particular, it's vital for candidates to remember that employers will be expecting top class applications,as the positions naturally attract people who are good at selling themselves and their skills.

the aim.

When creating your letter, the aim is to simply create a professional letter that explains the skills and past experience the candidate has. It should also detail why they are applying for the position. To begin with, try and ascertain to who the letter should be addressed in order to make a personal connection. Don't worry if there is no way to find out, but do take care to put the correct department’s address on the application.

the introduction paragraph.

The first paragraph of the letter should be used to explain why the candidate is sending their CV, where they saw the position advertised, and to give an introduction as to why the candidate believes they are the right person for the job. The letter should be professionally and neatly formatted.

Any awards, and educational qualifications can also be included in the text. The following paragraphs should detail relevant experience and qualifications, while the final paragraph can be used to explain what the individual will bring to the role, and to politely request an interview.

for sale jobs.

When applying for sales jobs, employers will be looking for evidence of strong presentation and research skills. For these reasons,it's important to put a significant amount of time into researching the company, its customers, and its history.

Where possible, it is a good idea to try and demonstrate these skills in the letter. For example, candidates could highlight examples from their own careers where they have successfully sold a product to a similar customer profile as the targeted company. Alternatively, a paragraph could be used to discuss recent projects that the company has pursued, and for the candidate to explain why they were particularly interested or inspired by these projects.

avoid generic.

Be sure to write a fresh covering letter for each application. Employers can quickly determine when they have been sent a generic letter, even if it has been altered slightly to make it more relevant to the position. To show genuine enthusiasm, passion and knowledge, it will be essential to start from fresh each time, and write the letter with the specific company in mind.

Don’t worry too much about length. Half an A4 page is usually enough to give an insight into the CV’s content in a concise and restrained manner. Employers and recruiters are busy people, so are unlikely to have the time to sift through multiple pages.