How effective is your social media strategy? Are you consistently making sales based upon your online activity? If not, social media has probably become more of a distraction than a tool for your business. The fact of the matter is that social sites can be invaluable resources for salespeople. But they can also be enormous time- and energy-drains. So in this article we will discuss how to get the highest possible ROI from your social media investment. This is the complete guide to the art of social selling.