As a marketing assistant, you’ll be helping marketing professionals to promote a company or a brand. Well, a cover letter really isn’t any different.Except this time, you’re promoting yourself.

Marketing is a fast-paced world where you’re expected to keep up to date with all the latest developments. You’ll be liaising with the press, writing press releases, updating social media, handling enquiries and organising events.

A cover letter is your chance to shine, to show potential employers that when it comes to marketing, you’ve got it sorted. It’s not just about revealing your qualifications. In fact, it should include all your skills and qualities that are relevant to the position.

In a nutshell, it’s your chance to introduce yourself and move one step closer to interview.

Why do people still use cover letters for marketing assistant positions?

You can send a CV without a cover letter but it doesn’t look very professional or proactive. Sending a concise and well-written cover letter about why you’re the right person for the job, what you know about the company you’re applying to and what skills you bring with you can really make you stand out.

Marketing practices change all the time and a well-crafted cover letter will reflect your ability to adapt to that.

What to include in a marketing assistant cover letter.

Do NOT simply rewrite your CV – your cover letter should be much more than that. You should include your relevant experience and abilities. You should also include key words and phrases from the job description and relate your own skills to the ones listed in the advert.

A cover letter is your chance to inject some personality, expand on your CV and include specific examples which illustrate your qualities.

  • Experience – Include relevant experience from any previous marketing assistant roles you’ve had. If this is your first time applying, draw on relevant skills from other roles and work experience or voluntary positions. 
  • Mention key skills – There are lots of key skills expected in a marketing role including organisational skills, commercial awareness, creativity and problem-solving, confidence and communication skills. Demonstrate how you have these in your cover letter and you’re halfway there.
  • Research the company – Make sure you do your homework and know all about the company you’re applying for so you can tailor your letter accordingly.
  • Be creative – Some industries are more traditional but marketing is pretty fluid and you can afford to be more dynamic in your writing and approach.

Top tips.

  • Start with a cover letter template and adapt it to your own abilities
  • Use a professional business format
  • Address it to the right person
  • Mention the job you’re applying for and why
  • Make sure you’re up to date with latest developments in marketing
  • Consider using bullet points to succinctly highlight important points
  • Describe how you can add value to the company
  • Proofread your letter