what is a brand manager?

As a brand manager, you manage a company's image. You are responsible for customers' perceptions of the business and the brand. Hence, you develop strategies to improve the brand's image and make the company's products recognisable. The role requires creativity, technical skills and business acumen to stay ahead of the competition.

Aside from inspiring enthusiasm for a company's product externally, you also build interest among employees. When employees are enthusiastic, they represent the brand in a positive light, boosting customer loyalty with their customer service skills. Brand management involves implementing diverse strategies to build the brand's value and equity. You also identify the most effective digital marketing and communication tools for portraying a unique value proposition for the brand.

what does a brand manager do?

As a brand manager, you work alongside the marketing team to ensure the information they convey to the public resonates with the brand messaging. After studying the audience and customer needs, you develop a brand tone and voice to use on various social media platforms to improve awareness. Brand managers also create advertisements and marketing campaigns for the company. You also work with the production teams to ensure the product features and packaging matches the brand image.

Would working as a brand manager suit your creativity and business acumen? Then read on to find out what competencies and qualifications you need to thrive in a brand manager role.

brand manager jobs

average brand manager salary

According to ONS, the median salary of a brand manager is £40,000 per year. The compensation package usually fluctuates depending on the experience level and complexity of the role. For instance, a junior brand manager gets a salary of £32,511 annually, while experienced and senior-level brand managers earn over £55,880 annually.

While brand managers aren't paid commissions like the sales and marketing professionals, some employers provide annual bonuses. Working overtime also attracts a higher compensation package due to the high hourly rates. Some companies provide additional allowances as part of the compensation package, like medical insurance or transport allowances.

how to increase the salary of a brand manager

The salary of a brand manager depends on the qualifications and work experience. For instance, completing a bachelor's degree in a related subject improves your employment prospects due to your knowledge in the field. As you gain additional qualifications, your compensation package should increase gradually. Your experience also influences your earnings since it determines your expertise and transferrable skills. At entry-level positions, your minimal experience lowers your salary. The company size may also influence your salary due to the resources available and the job's complexity.


brand manager discussion
brand manager discussion

types of brand managers

The types of brand managers usually depend on the employer they work for and the scope of their role. Some of the brand managers include:

  • personal brand manager: as a brand manager, you can assist prominent personalities in achieving their business and personal goals. You organise appearances and interviews to help them improve their brand image. You also strategise ways to increase their social media following and help them improve their skills.
  • product brand manager: as a product brand manager, you work with a company to increase product awareness or introduce it to the market. Your job is to develop the best packaging and branding strategies to make the product attract attention. You work with production and marketing teams to streamline the product's brand messaging.

working as a brand manager

Working as a brand manager involves building a positive reputation for the company you work for to increase visibility. Here are the specific tasks, work environments and schedules of business managers:


education and skills

You can become a brand manager with the following educational qualifications:

  • university course: brand manager roles are open to graduates with a higher national diploma or undergraduate degree in business management or marketing. Other relevant courses include digital marketing, advertising and psychology. When you complete the degree course, join a graduate marketing management scheme to gain experience.
  • work experience: to become a brand manager, you require extensive work experience in marketing or digital marketing roles. The experience increases your chances of landing a job.

brand manager skills and competencies

Some of the qualities of a brand manager include:

  • storytelling skills: as a brand manager, you create content and innovative campaigns that resonate with customers. Storytelling skills help you communicate with your audience and explain the product features.
  • multitasking skills: as a brand manager, you juggle marketing and advertising campaigns for various products. Multitasking skills help you handle multiple tasks without compromising the performance of any tasks. With multitasking skills, you oversee various aspects of brand marketing and create a cohesive identity.
  • interpersonal skills: having interpersonal skills helps you connect and collaborate with others. Since you work with various professionals, interpersonal skills assist with relationship management. Interpersonal skills make you a good listener and help you understand the needs of your audience.
brand manager thinking strategy
brand manager thinking strategy


FAQs about working as a brand manager

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