what is a sales promoter?
A sales promoter influences potential customers to purchase their company's products. As a sales promoter, you create and increase customers' interest in products, make presentations, give out samples and carry out demonstrations as needed. You influence and persuade customers to try out your company's products. One way to do this is by letting them know what makes these products a better choice than what competitors offer. Ideally, you devise innovative marketing strategies to meet set marketing goals. You also build a positive brand presence for the products you promote=
Note that a sales promoter is not the same as a floor sales associate who primarily helps customers with anything they want to buy. A sales promoter creates awareness and tries to influence clients to buy specific products. As a sales promoter, you illustrate product uses, offer free samples and hand out flyers or merchandise. You also approach passers-by and deliver a promotional pitch. Usually, the company you work for posts you in a retail store or sales area with a dedicated display where potential customers will see the products.
Would working in sales as a sales promoter suit your talent in sales and sense of initiative? Then read on to discover the competencies and qualifications you need to thrive in a sales promoter role.
sales promoter jobsaverage sales promoter salary
According to ONS, the median compensation package of a sales promoter is £25,000 per year. Entry-level positions attract a salary of £21,000 annually, while experienced sales promoters make over £33,200 yearly. Some companies also provide commissions for promoters based on sales, while others offer bonuses and other perks like free merchandise.
what factors affect the compensation package for sales promoters?
As a sales promoter, your salary depends on your experience level and the products you are launching. Your salary increases with experience, so the more years you work as a promoter, the more you earn. The products you promote and the size of the venue also impact your earnings. For instance, those working in supermarkets or retail stores may make less than those promoting healthcare or electronic products.
Where you live and work also influences your salary. Working in large cities correlates to a higher cost of living and better wages.
types of sales promoters
Some of the types of sales promoters include:
- b2c sales promoter: you sell directly to customers by approaching them in retail stores or on the streets. As a B2C sales promoter, you also demonstrate products to customers and persuade people to buy items by telephone.
- b2b sales promoter: you sell and market a company's products to large distribution agencies and other businesses. The role also involves demonstrating products at trade fairs and searching for new clients.
working as a sales promoter
A sales promoter is a valuable sales team member who demonstrates product features and benefits to customers. The role requires in-depth knowledge of company products to build brand awareness.
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sales promoter job description
Some of the duties of sales promoters include:
- setting up stands and arranging products: you work at a stand or booth in stores, trade fairs and shopping centres. You set up the stands and organise the products and merchandise to attract customers' attention. You use flyers and company branding to promote your employer's products. Sometimes, you set up stands and booths in streets and busy public locations.
- approaching passers-by: you interact with passers-by and initiate conversations to introduce the products and brand you are promoting by delivering face-to-face sales pitches.
- handing out leaflets: when persuading customers to make a purchase, you hand out flyers, leaflets and other promotional materials. You also offer samples, gifts and merchandising items to customers. It is also important to provide information about initiatives and events.
- recording information of potential clients: you develop sales leads from those who visit your stand. Your job is to record their details for follow-up. You persuade potential clients to fill out the contact forms or arrange an appointment.
- reporting outcomes of the promotion: you prepare detailed reports on promotional events. The reports provide information on sales figures and merchandising during the promotion, as well as an overview of marketing campaigns.
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work environment
Some sales promoters advocate for multiple products and work across several industries. These include marketing, retail, healthcare, sports and entertainment. An advertising company could also procure your services to help them create awareness for a specific product line. Your job description is to help companies advertise or raise awareness of their services or products. You do not work in an office setup. As a sales promoter, you work indoors or outdoors depending on the product you promote and the target market.
Expect your work to include street promotions, trade shows and industry events. In most cases, you demonstrate how a product works. If you are doing an in-store promotion, you will use a booth or display area for your products.
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who are your colleagues?
As a sales promoter, you can work for diverse companies, and your colleagues might include sales executives, field sales representatives and marketing executives. You may also work with digital marketing managers, as well as other specialists like marketing managers, sales managers and product managers.
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work schedule
Sales promoters' jobs are available with part-time or full-time schedules. Your work schedule depends on the company that employs you and your target clients. For instance, a sales promoter working in-store typically works conventional hours. On the other hand, a sales promoter travelling to represent the company or meet clients does not necessarily work regular hours.
As a sales promoter, your schedule is flexible unless you work in a retail store. In that case, you should be at your station throughout the day, especially over the weekends. Sales promoters who work outdoors have flexible hours since they are usually required to work part-time and when foot traffic is high. Depending on where they work, they are likely to work at weekends and nights. Sales promoters cannot work from home unless they promote products online.
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job outlook
Employment in this job sector is expected to grow in the coming years as more companies want to drive sales by creating brand awareness. With many similar products on the market, companies need sales promoters to make their brand stand out, drive sales and influence customers to buy their products.
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advantages of finding a sales promoter job through randstad
Finding your sales promoter job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a sales promoter is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
You don't require formal education to become a sales promoter, but most employers ask for GCSEs. However, sales promoters need prior experience in sales or marketing to excel in the role. Some employers are keen on candidates with knowledge of a foreign language, especially if the promotional work is at trade fairs and events that attract international audiences.
Most companies also organise briefing sessions and training on the product features. After the training, you should be able to answer any questions regarding the products or services.
skills and competencies
Some of the qualities of a sales promoter include:
- marketing skills: marketing skills are essential if you intend to excel in this field. You require excellent product knowledge and the ability to build trust with clients, advertise your products and develop creative and convincing sales pitches.
- customer service skills: a sales promoter requires excellent customer service skills to persuade customers to consider buying a product. You should be able to ask questions confidently and address potential customers' concerns.
- confident presentation skills: having excellent presentation skills is essential. Good presentation connects the service, product and audience. You should be confident and articulate when talking about a product.
- interpersonal skills: as a sales promoter, you require interpersonal skills, as not all customers will be willing to buy your product or listen to your pitch. It is also important to prepare yourself to handle rejection gracefully. Persuasion and patience are also valuable for dealing with different personalities.
- communication skills: as a sales promoter, excellent communication skills are essential because the job is based on conversations. You advertise or create product awareness, do presentations and demonstrations and sell the products. The only way to do this successfully is to have excellent communication skills.
FAQs
FAQs about working as a sales promoter
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what is the role of a sales promoter?
As a sales promoter, you influence customers to buy a service or product from your company to increase sales. You inform customers about the product's benefits and what makes it an excellent choice.
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what skills do you need to be a sales promoter?
To be a sales promoter, you require excellent interpersonal, presentation, communication, customer service, sales and marketing skills. Additionally, you need extensive product knowledge, the ability to set daily sales targets and meet them, and the power to influence customers.
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how do I become a good sales promoter?
If you want to become a good sales promoter, the first step is to gain sales experience. You don't require educational qualifications, but some post-secondary knowledge in sales improves your career prospects.
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why should I be a sales promoter?
Being a sales promoter is an excellent job since schedules are flexible, and you will get a chance to travel to different places to meet clients or represent your company at events. This job also allows you to network and meet diverse types of people.
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what is an example of a sales promoter?
An example of a sales promoter is one working in a retail store. They show up and promote products from the same location throughout the day. They are always ready to sell products and influence customers to try them, sometimes by handing out samples.
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how do I apply for a sales promoter vacancy?
Applying for a sales promoter job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
