what is a digital marketing manager?
As a digital marketing manager, you develop and implement marketing campaigns on social media and digital platforms. You promote a company's products and services and enhance brand awareness in the digital space. You also play a significant role in driving traffic to your employer's website and acquiring leads through digital platforms.
Digital marketing managers identify and evaluate new digital technologies and find ways to explore new opportunities to market products. You will use web analytics tools to optimise marketing campaigns through social media, email and search advertising. For instance, in search marketing, you find ways to improve the visibility of your employer's products through online content. You use web analytics to discover information about your target consumers. Your role involves collaborating with social media managers and other marketing manager roles to ensure company messaging is aligned across all marketing channels.
The size of the business determines how hands-on your role will be. For instance, in a small start-up, your job is to create the marketing strategy, plan the execution and implement each digital marketing campaign. In large companies, you work with a large digital marketing team and focus on strategising, executing and delegating tasks to other team members. As a digital marketing manager, you can work in various companies, including technology businesses, financial services, telecommunications companies and marketing consultancy firms.
Would working as a digital marketing manager suit your creativity and strategic thinking? Then read on to find out what competencies and qualifications you need to thrive in a digital marketing manager role.
average salary of a digital marketing manager
According to ONS, a digital marketing manager earns an average salary of £40,000 per year. Digital marketing managers on the lower end of the scale earn a median salary of £34,000 annually, while those on the higher end take home over £55,000 per year.
The compensation package usually includes various allowances like medical, housing and transport allowances. Some companies also give bonuses to digital marketing managers for achieving milestones, while other employers have commissions and additional perks.
what factors affect the salaries of digital marketing managers?
Several factors impact your compensation package as a digital marketing manager. For instance, your professional background and qualifications affect the salary a company is willing to pay you. It is standard practice for recruiters to consider your experience in the industry when calculating the salary offer. When you are new in the field, you start with a compensation package on the lower end of the salary spectrum. Your wages significantly improve as you build expertise and accumulate sought-after skills.
The company size also influences your earnings since large corporations can afford to pay higher salaries than small start-ups. However, working for a small company gives you more experience due to the broad spectrum of responsibilities.
types of digital marketing managers
Some of the types of digital marketing managers include:
- social media digital marketers: as a digital marketing manager, you can focus on gaining traffic and improving brand awareness on social media platforms. Your job will involve posting content relevant to the audience to improve conversions and guide them through the sales funnel.
- content marketers: some digital marketing managers specialise in content marketing which involves creating content and storylines to provide information to the target audience. Your job involves building a relationship with potential customers by offering relevant and valuable content.
- search engine optimisation marketers: as a digital marketer, you can also specialise in improving search engine optimisation to build traffic for your employer. The tactics should generate quality leads and improve conversion rates. You can also use search engine marketing to build brand awareness.
working as a digital marketing manager
Working as a digital marketing manager involves curating activities in the digital space to improve brand awareness and online visibility. The role has excellent career prospects and opportunities for growth and specialisation.
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digital marketing manager job description
Some of the tasks of a digital marketing manager include:
- designing campaigns: as a digital marketing manager, your primary responsibility is to promote a company's products and services. That means you develop promotional campaigns. You plan campaign details from writing content to promotional offers for customers. Designing campaigns requires understanding your market to ensure you provide value and your promotions relate to a broad audience.
- overseeing content creation: all digital marketing campaigns need content creation to succeed. It can be simple content like designing banners and creating white papers and ebooks or complex material like generating videos. As a digital marketing manager, you oversee the creation of the content or design the content yourself. In content creation, you determine the type of content and its ideal placement in the marketing funnel.
- managing social media campaigns: as a digital marketing manager, you need to understand social media platforms and the best ways to reach your audience. Your job involves managing followers to ensure maximum engagement, impact and sales. You control the type of content and the company's branding to ensure they maintain a good reputation. You also train your team on using social media advertising tools to increase traffic and conversion rates.
- communicating digital marketing strategies to clients: as a digital marketing manager, you need to update your employer on the value of a campaign and explain the conversion rates of each campaign. You also ensure clients understand the value of digital marketing efforts.
- managing email marketing: your job is to develop an email marketing strategy and oversee its implementation. While you don't create content for email marketing, you are the driving force behind the tone and strategy. For instance, you determine the number of emails sent to customers each month. You also create mobile-friendly advertising campaigns.
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work environment
As a digital marketing manager, you work in any industry that needs online marketing services or consultancy firms offering specialised digital marketing services. You work in an office regardless of the business sector or employer. Your work environment is collaborative, as you constantly interact with digital marketing teams. You spend most of the time working on your computer or using the telephone to communicate with colleagues. Most employers provide well-lit work environments for digital marketing managers. The role involves minimal travelling, but you may attend conferences and meetings outside the office. You can also accomplish your duties remotely.
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who are your colleagues?
As a digital marketing manager, your colleagues may include marketing managers, content writers, web developers, seo specialist position and social media manager roles. You are also likely to work in close proximity to sales directors and graphic designers, as well as other specialists that could include project managers and customer relationship managers.
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work schedule
Most digital marketing managers work full-time work schedules of 40 hours a week. Depending on your responsibilities, your working week can be regular work hours of 9 am to 5 pm or a more irregular schedule. Sometimes, you work weekends and evenings to complete your duties. Some employers offer part-time opportunities or allow you to work from home. Digital marketing managers can also work as freelancers or on short-term contracts.
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job outlook
Digital marketing managers have great career prospects because digital marketing is the future of product promotion and brand awareness. You can specialise in specific types of digital marketing like social media management, email marketing or content creation. If you want to progress, you have opportunities to move into higher marketing roles like business development manager and marketing director.
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advantages of finding a digital marketing manager job through randstad
Finding your digital marketing manager job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a digital marketing manager is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
You can become a digital marketing manager with the following qualifications:
- bachelor's degree: to become a digital marketing manager, you need an undergraduate degree in relevant fields like marketing and business management. Most universities need at least two A-Levels to qualify for the courses.
- work experience: you need extensive experience before becoming a digital marketing manager. You can start as a graduate trainee or in entry-level positions in marketing and build your skills until you become a digital marketing manager.
skills and competencies
Some of the qualities of a digital marketing manager include:
- strategic thinking: strategy is vital in digital marketing. You need strategic thinking skills to think on your feet and use marketing strategies to improve conversion rates in various digital marketing channels.
- data analysis: data analysis is a crucial part of digital marketing as it helps you analyse the performance of your campaigns and ways to improve your brand awareness. You need data analysis skills to evaluate data and understand areas that need improvement.
- interpersonal skills: as a digital marketing manager, you interact daily with many people and professionals. You need good teamwork skills to work well with others and communicate clearly. Interpersonal skills also help you become a good listener and negotiate contracts successfully.
- time management: digital marketing managers have multiple tasks, and a lot of the work can be reactive. Therefore, you need exceptional time management skills to manage deadlines and clear your work schedule.
- great eye for detail: as a digital marketing manager, you need to be attentive to details to ensure all brand guidelines are followed. Combining your eye for detail with creative flair helps you excel in your role.
FAQs
FAQs about working as a digital marketing manager
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what are the roles of digital marketing managers?
A digital marketing manager is responsible for promoting a company's products on digital platforms, including social media pages and websites.
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what qualities does a digital marketing manager need?
You need to be creative and organised to ensure you complete your work within the stipulated time frame. You also need good interpersonal skills to collaborate with others.
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how much do digital marketing managers make?
A digital marketing manager makes an average salary of £40,000 per year, but you can earn over £55,000 annually with additional experience..
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is digital marketing a good career?
Being a digital marketing manager is a great career with exciting prospects and a lucrative salary.
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how do I apply for a digital marketing manager vacancy?
Applying for a digital marketing manager job is easy: create a Randstad profile and search our digital marketing manager job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
