what is a digital marketing manager?

As a digital marketing manager, you develop and implement marketing campaigns on social media and digital platforms. You promote a company's products and services and enhance brand awareness in the digital space. You also play a significant role in driving traffic to your employer's website and acquiring leads through digital platforms.

Digital marketing managers identify and evaluate new digital technologies and find ways to explore new opportunities to market products. You will use web analytics tools to optimise marketing campaigns through social media, email and search advertising. For instance, in search marketing, you find ways to improve the visibility of your employer's products through online content. You use web analytics to discover information about your target consumers. Your role involves collaborating with social media managers and other marketing manager roles to ensure company messaging is aligned across all marketing channels.

The size of the business determines how hands-on your role will be. For instance, in a small start-up, your job is to create the marketing strategy, plan the execution and implement each digital marketing campaign. In large companies, you work with a large digital marketing team and focus on strategising, executing and delegating tasks to other team members. As a digital marketing manager, you can work in various companies, including technology businesses, financial services, telecommunications companies and marketing consultancy firms.

Would working as a digital marketing manager suit your creativity and strategic thinking? Then read on to find out what competencies and qualifications you need to thrive in a digital marketing manager role.

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average salary of a digital marketing manager

According to ONS, a digital marketing manager earns an average salary of £40,000 per year. Digital marketing managers on the lower end of the scale earn a median salary of £34,000 annually, while those on the higher end take home over £55,000 per year.

The compensation package usually includes various allowances like medical, housing and transport allowances. Some companies also give bonuses to digital marketing managers for achieving milestones, while other employers have commissions and additional perks.

what factors affect the salaries of digital marketing managers?

Several factors impact your compensation package as a digital marketing manager. For instance, your professional background and qualifications affect the salary a company is willing to pay you. It is standard practice for recruiters to consider your experience in the industry when calculating the salary offer. When you are new in the field, you start with a compensation package on the lower end of the salary spectrum. Your wages significantly improve as you build expertise and accumulate sought-after skills.

The company size also influences your earnings since large corporations can afford to pay higher salaries than small start-ups. However, working for a small company gives you more experience due to the broad spectrum of responsibilities.

group of colleagues sitting at a table for a meeting
group of colleagues sitting at a table for a meeting

types of digital marketing managers

Some of the types of digital marketing managers include:

  • social media digital marketers: as a digital marketing manager, you can focus on gaining traffic and improving brand awareness on social media platforms. Your job will involve posting content relevant to the audience to improve conversions and guide them through the sales funnel.
  • content marketers: some digital marketing managers specialise in content marketing which involves creating content and storylines to provide information to the target audience. Your job involves building a relationship with potential customers by offering relevant and valuable content.
  • search engine optimisation marketers: as a digital marketer, you can also specialise in improving search engine optimisation to build traffic for your employer. The tactics should generate quality leads and improve conversion rates. You can also use search engine marketing to build brand awareness.

working as a digital marketing manager

Working as a digital marketing manager involves curating activities in the digital space to improve brand awareness and online visibility. The role has excellent career prospects and opportunities for growth and specialisation.


education and skills

You can become a digital marketing manager with the following qualifications:

  • bachelor's degree: to become a digital marketing manager, you need an undergraduate degree in relevant fields like marketing and business management. Most universities need at least two A-Levels to qualify for the courses.
  • work experience: you need extensive experience before becoming a digital marketing manager. You can start as a graduate trainee or in entry-level positions in marketing and build your skills until you become a digital marketing manager.

skills and competencies

Some of the qualities of a digital marketing manager include:

  • strategic thinking: strategy is vital in digital marketing. You need strategic thinking skills to think on your feet and use marketing strategies to improve conversion rates in various digital marketing channels.
  • data analysis: data analysis is a crucial part of digital marketing as it helps you analyse the performance of your campaigns and ways to improve your brand awareness. You need data analysis skills to evaluate data and understand areas that need improvement.
  • interpersonal skills: as a digital marketing manager, you interact daily with many people and professionals. You need good teamwork skills to work well with others and communicate clearly. Interpersonal skills also help you become a good listener and negotiate contracts successfully.
  • time management: digital marketing managers have multiple tasks, and a lot of the work can be reactive. Therefore, you need exceptional time management skills to manage deadlines and clear your work schedule.
  • great eye for detail: as a digital marketing manager, you need to be attentive to details to ensure all brand guidelines are followed. Combining your eye for detail with creative flair helps you excel in your role.
two people shaking hands
two people shaking hands


FAQs about working as a digital marketing manager

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