what is a store manager?

A store manager is in charge of the daily operations of a store, from customer service management to oversight of various operations. As a store manager, you oversee the store and ensure all the departments run properly. For instance, you manage stocks and make sure the store doesn't run out of supplies.

As a store manager, you ensure the store operations aren't interrupted due to a lack of employees. Therefore, you are involved in hiring and training new workers. You handle customer complaints and the return of products. When problems arise, you resolve them to maintain the reputation of the retail outlet.

Since your main responsibility is to boost sales and maximise the store's profitability, you approve and implement marketing strategies. It is crucial to ensure all products are displayed and promoted effectively to boost sales. You also develop promotional strategies to attract customers to the store.

As a store manager, you can work in various retail settings, such as supermarkets or convenience stores. The role requires excellent sales and customer service skills to encourage return customers. Store managers usually report to a general manager, who may be situated in a different location if the store has multiple outlets managed from one location.

Would working as a store manager suit your commercial awareness and customer service skills? Then read on to find out what competencies and qualifications you need to thrive in a store manager role.

store manager jobs

average salary of a store manager

According to National Careers, a retail manager takes home a compensation package of £20,000 per year in entry-level positions. However, experienced store managers in charge of larger chain stores or supermarkets can take home a salary of up to £60,000 per year. Most retail managers work long hours, and the employer provides overtime pay for additional hours or gives an annual bonus to employees. Some companies also include private medical insurance and transport allowances as part of the compensation package.

factors affecting store manager's salary

Your earnings vary for diverse reasons, from your responsibilities to qualifications. For instance, a store manager in charge of a convenience store earns less than store managers supervising supermarkets or chain stores. The duties in larger stores require additional experience and skills to ensure profitability. Work experience in a similar capacity also determines your salary. You have minimal transferable skills when new to the field, significantly lowering your salary prospects. When you have held the position for some years, you have the necessary experience to steer the store in the right direction and can negotiate a higher salary.


woman typing on laptop
woman typing on laptop

types of store managers

There are many store manager roles to explore, typically categorised by the places you work. Some types of store managers include:

  • clothing store manager: as a clothing store manager, you plan the displays and deal with customers directly. You also run seasonal sales events to increase sales and maximise profits for the store.
  • convenience store manager: as a convenience store manager, you run a store with convenience goods that people can quickly purchase on the go. You do merchandising and perform routine inventory tasks. 
  • drugstore manager: the role involves selling various health and wellness products like first aid kits, prescription drugs and beauty products. You manage the daily store operations and work closely with pharmaceutical companies to ensure quality control of medicines and convenience products.

working as a store manager

Many companies rely on store managers to make a profit. Your job focuses on increasing sales to meet the set targets while following company merchandising and marketing policies. Let's explore store managers' duties, work schedules and career outlook.


store manager education and skills

Becoming a store manager requires the following educational qualifications:

  • university: you can pursue a degree course to join the store manager role. While most undergraduate degrees are acceptable, you can boost your chances with a degree in retail marketing and business retail management. When you complete the undergraduate course, consider management training skills to boost your expertise.
  • college and apprenticeship: a diploma course in retail can get you started in the role since you gain knowledge of running a store. Some relevant courses include Level 3 or 4 Diploma in retail management.

store manager skills and competencies

Some of the qualities of a store manager include:

  • leadership skills: a store manager should possess leadership skills to motivate employees to complete their assigned duties and carry out projects successfully. Some of the leadership skills that are required include creativity and problem-solving skills.
  • psychological skills: psychological skills are crucial for store managers. This role requires confidence and the ability to maintain a productive mindset. It is important to set goals and work hard towards achieving them.
  • organisational skills: as a store manager, you rely on organisational skills to keep the store operations running smoothly. When you are organised, you can juggle the many aspects of your job, such as customer communication, inventory and recruiting workers.
  • problem-solving skills: as a store manager, problem-solving skills help you handle various workplace issues. You use problem-solving skills to identify the most effective solutions.


woman reading pa
woman reading pa


FAQs about working as a store manager

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