Marketing Audience Operations Manager
My global market leading brand is looking for an audience Operations Manager to join a motivated and experienced team responsible for enabling personalised marketing experiences. My client is building an operating ecosystem that enables world-class, insight-led digital marketing to people all over the world.
This role will sit in the Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, insights and creative management. You will be part of the Audience Relationship Management team, responsible for enabling personalised multi-channel audience experiences across the globe.
This is senior role so you will have in-depth knowledge if marketing audience cultivation and the data that underpins the marketing operations
Essential Experience
- Proven experience working with customer data platforms to build and maintain audiences and multi-channel journeys
- Passion for data, with experience of leveraging it to deliver great audience experiences
- Experience working with and applying marketing consent and other compliance frameworks to marketing campaigns and audiences
- Experience of successfully navigating a matrix organisational set-up
- 'Can do' attitude
- Demonstrable experience defining and improving ways of working with business partners
- Strong communication skills with stakeholders
- An enthusiastic self-starter who can manage activities autonomously, with the ability to toggle between attending to detail and helping steer company strategy
- Understanding / ability to leverage SQL would be beneficial
Your key responsibilities will be split across three key areas - discovery, build and governance:
Discovery
- Play a key role in audience discovery, mapping data dependencies and data gaps related to audience and journey requests from our marketing teams
- Develop a deep understanding of what is possible using existing data, and act as a Data Steward, inspiring business stakeholders to deliver great audience experiences
- Work closely with the Senior Product Manager and engineers to define new data requirements and technical dependencies for our engineers and upstream product teams
- Work with stakeholders to plan audiences and customer journey build requirements ahead of time, identifying synergies and opportunities to fully leverage our Customer Data Platform
Build
- Build and maintain audiences in response to briefs from marketing teams, using the Customer Data Platform and following governance frameworks
- Build and optimise multi-channel journeys using the Customer Data Platform, working collaboratively with marketing stakeholders to help them achieve their goals
- Become an expert in leveraging the CDP to its full extent, and help drive the evolution of our personalisation capabilities, leveraging targeted audiences, data science and multi-channel audience experiences
Governance
- Manage the audience request pipeline, keeping the request progress up to date and managing stakeholder communications
- Become an expert in the consent and legal guidance that enables us to deliver personalised experiences to CDP audiences in a compliant way
- Support the Senior Product Manager in ensuring product capabilities evolve in line with audience compliance needs
- Bookkeeping and maintenance of audiences to ensure the best usage of our audience and journey thresholds in the CDP
- Provide first-line support for internal CDP users when self-help resources are insufficient
- Establish and maintain strong relationships with a cross functional network of stakeholders, including product, marketing, engineering and legal.
This is an excellent role for the right candidate so don't delay and apply asap as we have interview slots ready to fill now!
Randstad Technologies is acting as an Employment Business in relation to this vacancy.
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