marketing strategy specialist - nemea.

Randstad are delighted to be working alongside a multinational organisation who are recruiting for a Marketing Strategy Specialist, based in London, focussing on the UKI, Nordics and MENA regions.

• Develop regional marketing strategies aligned with overall business objectives focused on UKI, Nordics and MENA
• Conduct market research and analysis to identify opportunities and challenges within each region
• Lead the execution of regional marketing campaigns across various channels (incl. webinars, onsite events)
• Collaborate with cross-functional teams to define campaign objectives, target audience segments, messaging and KPIs
• Contribute to written content & copy for multiple marketing asset types as well as the management of event web pages and personalisation of marketing emails (e.g. drip campaigns and list segmentations)
• Monitor campaign performance, track key metrics, and analyse data to optimise tactics, maximise RoI and implement lessons learned in the future
• Prepare regular reports and presentations to communicate campaign performance and suggest recommendations to key stakeholders

Skills & Experience:

• Strong experience in campaign management with an IT background, ideally within the SAP eco system
• Experience in developing marketing strategies across international markets
• Proficiency in using marketing automation software (HubSpot), Salesforce and collaboration platforms (e.g. ASANA, Optimizely, Trello)
• Fluent English, with additional languages e.g. Arabic an advantage
• Ability and willingness to travel

For more information please apply with your CV today.

Randstad Business Support is acting as an Employment Agency in relation to this vacancy.