Location: Crawley (50%), remote (50%)
Contract: Until year end
Pay rate: Circa £300.00 per day, 2 days per week
About the Role
Are you a passionate social media specialist with a pulse on consumer trends, viral moments, and digital innovation?
We are looking for a Social Media Manager to act as our internal social expert across a portfolio of iconic brands. In this dynamic role, you will be responsible for shaping and delivering end-to-end social media strategies, creating standout content, driving community engagement, and partnering with top creators and influencers.
Managing brand budgets ranging from £20k to over £100k+, you will play a pivotal role in growing brand equity, elevating consumer experience journeys, and capturing market share of voice across key social platforms.
Key Responsibilities
- Content Strategy & Creation: Serve as the social voice of our brands. Source, curate, and produce dynamic "Always On" content (copy, imagery, video) and manage detailed monthly content calendars using tools like Sprinklr.
- Community & Campaign Moderation: Oversee active brand communities, responding in real time to trending moments, managing reactive opportunities, and ensuring brand safety in line with established tone of voice guidelines.
- Influencer & Creator Networks: Identify, activate, and nurture relationships with brand advocates and influencers in line with HFSS regulatory guidelines.
- Social Listening & Insights: Harness social listening tools (e.g., Talkwalker, Sprinklr) to spot cultural trends, understand emerging consumer behaviors, and deliver actionable insights back to brand and eCommerce teams.
- Social Operations & Promotions: Oversee channel maintenance, lead real-time campaign activations, and execute brand promotions and giveaways from concept to fulfillment.
- Brand Protection & Crisis Management: Partner closely with Corporate Communications and Consumer Engagement Services (CES) to proactively safeguard brand reputation.
- Performance Reporting: Track and analyze key campaign metrics to continuously optimize content performance and share best practices across the business.
What We Are Looking For
- B2C Social Experience: Proven track record managing social communities and campaign activations for B2C/FMCG brands.
- Platform & Tool Expertise: Strong experience with social media publishing and listening platforms (Sprinklr, Talkwalker) and platform-native tools. Familiarity with Adobe Creative Suite is a strong advantage.
- Content & Copywriting Skills: Sharp copywriting abilities paired with an eye for dynamic visual content.
- Influencer & Campaign Execution: Hands-on experience executing creator strategies, social promotions, and agency collaborations.
- Regulatory Awareness: Familiarity with advertising policies and industry regulations (e.g., HFSS guidelines).
- Cross-Functional Collaboration: Highly collaborative mindset with strong stakeholder management skills across matrixed teams.
- Personal Attributes: A self-motivated thought leader who thrives in fast-paced environments, communicates with impact, and brings a passion for consumer engagement.
Randstad Business Support is acting as an Employment Business in relation to this vacancy.
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