Location: Maidenhead (Hybrid: 4 days/week in-office)
Position Type: Full-Time, initial 12 month contract
Pay rate: £35,000 per annum
MAIN PURPOSE OF JOB
The Brand Specialist is responsible for supporting the creation and development of effective marketing strategies to maximise profitability, market share and sales, and is fully responsible for delivering assigned initiatives with flawless execution.
This role sits within the Nutrition Division and plays a pivotal role within the marketing team working in close collaboration with Sales, Medical, Regulatory and the broader cross-functional team members as part of a High Performing Team.
MAIN ACCOUNTABILITIES
- Support the respective brand leads in the execution of the brand strategy and delivering on the tactical plan for the year to meet KPIs.
- Support the delivery of activation initiatives across a broad spectrum of the marketing mix including leading NPI projects as well as the creative development of sales and media assets.
- Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
- Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
- Utilise excellent project management skills to work collaboratively with field sales reps, medical, regulatory, and supply teams to execute initiatives with success, as well as identify further opportunities / defence tactics.
- Support the creation, review and approval of promotional materials through internal systems and processes, including Veeva Vault.
- Ensure all marketing activities are executed in compliance with internal policies, industry regulations and applicable codes of practice.
Key Objectives
- Deliver sales targets
- Support brand plan tactical execution, and internal business reviews and reporting on brand performance
- Project manage delivery of marketing initiatives whilst learning and observing all company and Industry standards
- Support management of A&P brand budget
- Complete associated administration in line with company policies and procedures.
Qualifications and Experience
- Degree educated in Marketing, Business, Life Sciences or a related discipline, or equivalent experience through an apprenticeship programme.
- Experience within a marketing, brand, commercial or customer-facing role. Previous experience within the pharmaceutical, healthcare, nutrition or FMCG industry is preferred.
- Strong organisational and project management skills, with the ability to manage multiple priorities and deliver projects on time.
- Demonstrated ability to take ownership of projects and proactively drive delivery through cross-functional stakeholder engagement.
- Excellent verbal, written and interpersonal communication skills.
- Basic creative writing, copy development and content formatting skills, with the ability to translate ideas and strategies into high-quality deliverables.
- Strong attention to detail and ability to consistently deliver repeatable tasks to a high standard.
- Analytical mindset with the ability to interpret data, generate insights and support decision-making.
- Proactive, results-oriented and adaptable individual with a willingness to learn and thrive in a fast-paced environment.
- Team player capable of building strong relationships and influencing stakeholders across functions.
Randstad Business Support is acting as an Employment Business in relation to this vacancy.
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