Digital marketing professionals are no longer a luxury. Any consumer facing business requires a strong digital presence to succeed. Digital marketing experts are at the forefront of a rapidly changing medium. Key areas of responsibility include keeping up to date on industry best practices, developing and implementing communication plans over an ever changing digital landscape, compiling and interpreting web analytics, and managing the SEO strategy. Digital marketing professionals as a matter of course must multi-task, be open to new ideas, and able to respond quickly to new opportunities. They also must to open to change in order to capitalise on new trends and platforms