what is a media sales advisor?
As a media sales advisor, you represent your company to potential clients and perform various customer service tasks. You sell and market advertising spaces to clients or companies to help them increase revenue. You also contribute strategically to the sales teams by providing guidance and ways to improve sales and marketing campaigns.
Media sales advisors are company representatives who interact with customers to build relationships and close sales. As a media sales advisor, you are the first person a customer communicates with when they are interested in advertising spaces for products or services. A media sales advisor requires extensive knowledge of the product offerings. You should know how your potential clients perform against competitors and suggest advertising solutions to boost their revenue. You usually engage with clients digitally through social media or face-to-face.
As a media sales advisor, you assist clients in completing sales by negotiating contracts and determining prices. You maintain and update the client database when you add new clients. You also ensure customer satisfaction by handling any customer complaints that arise. You notify clients of price changes, discounts and company policies of advertisements.
Would working as a media sales advisor suit your sociable skills? Then read on to find out what competencies and qualifications you need to thrive in a media sales advisor role.
media sales advisor jobsaverage media sales advisor salary
According to ONS, a media sales advisor takes home a median salary of £24,000 per year. In an entry-level role, a media sales advisor in the UK starts with a salary of £20,927 annually. With experience and additional skills, your earnings increase to £56,250 yearly. The compensation package of media sales advisors may be higher or lower based on individual company policies. Some companies have performance-based perks for sales personnel, including commissions and bonuses.
how to increase your salary as a media sales advisor
The compensation package of a media sales advisor depends on their work experience and qualifications. When you have academic qualifications, you are likely to earn more due to the added knowledge and expertise in the role. Your work experience also boosts your earning prospects. With experience, you can close high-value deals and attract more clients. That is why experienced media sales advisors have performance-based bonuses and commissions.
The company size also influences your earnings as a media sales advisor. When you work for a small media company, you are likely to earn less since you work on advertisements with limited budgets. Working with large companies with unlimited resources increases your compensation prospects.
types of media sales advisors
The types of media sales advisors depend on the adverts they market, including:
- print media sales advisors: as a media sales advisor, you market advertising spaces in local newspapers, magazines and other print media. Your job is to persuade clients to utilise the advertising space to increase their publicity. Some print media sales advisors also provide coverage in online content pages to improve online visibility for their clients.
- audio-visual media sales advisors: as a media sales advisor, you promote advertising spaces available on TV stations and radio programmes. You provide the major selling points and encourage clients to utilise your advertising solutions.
- digital media sales advisors: as a media sales advisor, you promote advertising slots available in the digital space. You find clients looking to advertise their products on prominent social media pages with huge followings. Aside from social media, you also find clients for other online content creation sites.
working as a media sales advisor
Working as a media sales advisor gives way to many career growth opportunities. If you are interested in the role, check out the duties and responsibilities of media sales advisors.
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media sales advisor job description
Here are some daily duties of media sales advisors:
- approaching customers and potential clients: as a media sales advisor, you identify leads generated by other salespeople and approach them. Before approaching a potential client, you study their business and determine their needs. You recommend the appropriate advertising solution to help them stay ahead of the competition and explain how you help them achieve their goals.
- leading the sales process: as a media sales advisor, your lead the entire sales process from end to end. You start by introducing potential clients to the advertising solutions and preparing a proposal outlining your services. You prepare quotes and clarify any issues during the contract negotiation process. You also guide them through the financial transaction.
- handling any complaints: as a media sales advisor, you provide customer services to clients. That means you guide clients throughout the sale and ensure they are satisfied with the service provided by your company. You also handle complaints and review the advertisements to ensure they meet the projected reach for your target audience.
- representing the company: as a media sales advisor, you represent the agency or marketing company you work for. Your job is to handle any inquiries and ensure you present a good brand image. You also support other sales teams to achieve the set targets.
- maintaining databases: as a media sales advisor, you keep track of your current customers and ensure they are satisfied. You also update the database to reflect the new clients. Maintaining a customer database helps you identify upselling opportunities.
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work environment
As a media sales advisor, you work in marketing consultancy companies or media agencies. Some media sales advisors work for individual media and telecommunications companies. As a media sales advisor, you work in office environments generating leads and following up on potential clients. You spend hours on the phone explaining the service offered to clients and the value they get from the advertisements. Media sales advisors also work outdoors when meeting clients or attending industry events. You can meet new clients at networking events or workshops. Since some of the events are out of town, you are likely to travel for work.
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who are your colleagues?
Media sales advisors work alongside a team of salespeople and marketing specialists. For instance, you are likely to work with sales consultants, media sales executives, business development executives, sales representatives, account sales manager and marketing managers. You also collaborate with media consultants and client managers, as well as other specialists, including social media managers and digital marketing managers.
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work schedule
As a media sales advisor, you work the typical business hours, from 9 am to 5 pm. While overtime work is rare, sometimes you attend evening or weekend events to network and improve your skills. Part-time positions are also available in the role.
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job outlook
Media sales advisors attract clients to a company by convincing them to purchase the advertising space they are selling. The job prepares you for marketing roles and other senior sales positions. Media sales advisors can become marketing managers with additional qualifications and experience.
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advantages of finding a media sales advisor job through randstad
Finding your media sales advisor job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a media sales advisor is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
You don’t require educational qualifications to become a media sales advisor. However, it helps to have the following qualifications:
- education: complete a degree course in communication, sales and marketing to become a media sales advisor. The courses give you basic knowledge of marketing and sales techniques that help you close sales.
- gain experience: you require experience in sales to become a successful media sales advisor. Find internship opportunities after completing your degree or entry-level sales jobs to help you learn the ropes.
media sales advisor skills and competencies
Some of the qualities of a media sales advisor include the following:
- communication skills: as a media sales advisor, you require exceptional communication skills to communicate with clients and explain the service offerings. Aside from explaining the products to clients, you also require active listening skills to understand customer questions and answer appropriately. Phone etiquette is important for media sales advisors who contact clients by phone.
- relationship management skills: as a media sales advisor, you build and maintain relationships with your clients. You rely on your sociable skills to interact with clients face-to-face and develop lasting relationships to increase chances of repeat sales.
- confidence and resilience: as a media sales advisor, you require confidence and presentation skills to explain the benefits of an advertising solution effectively. Your confidence and passion persuade clients to try your products. The ability to bounce back after rejection is also useful as a media sales advisor. You can move on to the next sales opportunity when one doesn't work out.
- teamwork skills: as a media sales advisor, you collaborate with various teams in marketing and sales departments to achieve targets. Your teamwork skills help you delegate tasks and listen to other people's ideas on the best ways to handle a sales strategy.
FAQs about working as a media sales advisor
Here, you will find the answers to the most frequently asked questions about the profession of a media sales advisor.
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what does a media salesperson do?
As a media salesperson, you convince companies to advertise their products and services through your media platforms. You also guide clients through buying advertising space on billboards, televisions and radio stations. You work with your clients to ensure the advertisements are placed on the media platforms to reach the target audience.
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what are the main duties of a media sales advisor?
A media sales advisor's main duties are lead generation and closing sales deals. As a media sales advisor, you identify potential clients and reach out to them to sell advertisement space. You also guide your clients throughout the sales process, from reviewing the proposals and negotiating contracts to determining the pricing and closing sales deals.
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what skills do you require to become a media sales advisor?
As a media sales advisor, you require various soft skills to excel. For instance, communication and listening skills help you interact with clients and explain the advertising solutions you offer. You also require in-depth product knowledge to explain the advertisement spaces clearly and convince your clients to use them.
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what is a media sales assistant?
A media sales assistant provides clerical support. They perform administrative duties like building a rapport with clients through answering phone calls and monitoring media projects.
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how much does a media sales advisor earn?
As a media sales advisor, you receive an average compensation package of £24,000 per year. The earning fluctuates based on experience, company size and location. The highest-paid media sales advisors earn over £56,250 per year.
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how do I apply for a media sales advisor vacancy?
Applying for a media sales advisor job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
