B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles) Work Mode: Hybrid (Tue, Wed, Thu in-office) Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube.
You will own the narrative that positions YouTube as the "New Mainstream"-a full-funnel powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
A strategic B2B or agency storyteller who speaks fluent "CMO and Media Effectiveness."
Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.
Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.
Randstad Technologies is acting as an Employment Business in relation to this vacancy.
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