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The main responsibility of those with advertising, PR and marketing jobs is to develop the strategies and tactics necessary for their company’s product to succeed in the marketplace. Qualified candidates for these positions will have a keen understanding of their intended audience and the current trends both in their business sector and in the broad advertising market as well.

The duties include developing campaigns and events for specific products and target audiences. Budget development and management skills are usually a requirement for those holding these jobs. All successful candidates for these positons are focused, creative individuals, with keen communication and time management abilities.

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