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1 job found in Luton, East of England

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    • luton, east of england
    • permanent
    • £28,000 - £30,000 per year
    • randstad business support
    Senior Marketing ExecutiveThe Senior Marketing Executive provides an essential link between Marketing and Sales. Working closely with your manager and supported by colleagues across the Marketing Team, your focus is delivering a range of planned, brand-building marketing projects, whilst supporting the emerging needs of sales teams. You will help to shape the rolling marketing plans for our Education, Care and Student Support markets, working flexibly to also support marketing priorities in other markets. Your work will cover both consumer and business-to-business marketing with a strong emphasis on digital channels, but including a diverse range of projects across the marketing mix. Priorities for the role include:Successfully execute projects and campaigns with annual marketing plans, working closely with your managerLead on the delivery of customer acquisition and retention campaigns, typically focusing on email and online channelsWrite clear, persuasive, original and effective copy for both sales and broader content marketing objectives, as well as campaigning big-hitting content assets created by the UK team, global marketing teams and specialist marketing agenciesKeep all digital promotional platforms up-to-date with the latest content and sales messagingSupport sales teams to ensure that they have the right mix of candidate attraction tools, primarily job boards, but also targeted support from our own branded channelsProvide ongoing insights to your manager and to sales team leaders, around the effectiveness of these customer attraction channels, as well as cascading any product innovations from job boards, etc Support the measurement of return on investment for our investments in candidate attraction.Create and deliver 'top of funnel' campaigns to generate sales leads from employers in our target markets, and manage the delivery of resulting sales leads through to your colleagues in our Public Services Marketing TeamSupport your branch network(s) on exhibitions, seminars, webinars and other events Work with the Brand Manager to ensure that the sales teams you support have access to relevant branded promotional materialsCreate and compile targeted promotional campaignsBe part of the roster of Senior Marketing Executives managing customer service enquiries in our digital channels Personal Characteristics/Behavioural competencies Excellent copy writing skills, strong attention to detail and creative flair Proven experience of working with digital marketing channelsConfident with data and the measurement of marketing metricsSound organisation skills and flexibility, with experience of managing multiple work streams Excellent communication skills (written and verbal).Excellent presentation and facilitation skills.Creative, flexible, pragmatic, can-do approach. Enthusiastic about working in a fast-paced environment and with a dynamic marketing teamRandstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.
    Senior Marketing ExecutiveThe Senior Marketing Executive provides an essential link between Marketing and Sales. Working closely with your manager and supported by colleagues across the Marketing Team, your focus is delivering a range of planned, brand-building marketing projects, whilst supporting the emerging needs of sales teams. You will help to shape the rolling marketing plans for our Education, Care and Student Support markets, working flexibly to also support marketing priorities in other markets. Your work will cover both consumer and business-to-business marketing with a strong emphasis on digital channels, but including a diverse range of projects across the marketing mix. Priorities for the role include:Successfully execute projects and campaigns with annual marketing plans, working closely with your managerLead on the delivery of customer acquisition and retention campaigns, typically focusing on email and online channelsWrite clear, persuasive, original and effective copy for both sales and broader content marketing objectives, as well as campaigning big-hitting content assets created by the UK team, global marketing teams and specialist marketing agenciesKeep all digital promotional platforms up-to-date with the latest content and sales messagingSupport sales teams to ensure that they have the right mix of candidate attraction tools, primarily job boards, but also targeted support from our own branded channelsProvide ongoing insights to your manager and to sales team leaders, around the effectiveness of these customer attraction channels, as well as cascading any product innovations from job boards, etc Support the measurement of return on investment for our investments in candidate attraction.Create and deliver 'top of funnel' campaigns to generate sales leads from employers in our target markets, and manage the delivery of resulting sales leads through to your colleagues in our Public Services Marketing TeamSupport your branch network(s) on exhibitions, seminars, webinars and other events Work with the Brand Manager to ensure that the sales teams you support have access to relevant branded promotional materialsCreate and compile targeted promotional campaignsBe part of the roster of Senior Marketing Executives managing customer service enquiries in our digital channels Personal Characteristics/Behavioural competencies Excellent copy writing skills, strong attention to detail and creative flair Proven experience of working with digital marketing channelsConfident with data and the measurement of marketing metricsSound organisation skills and flexibility, with experience of managing multiple work streams Excellent communication skills (written and verbal).Excellent presentation and facilitation skills.Creative, flexible, pragmatic, can-do approach. Enthusiastic about working in a fast-paced environment and with a dynamic marketing teamRandstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.

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